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DISCIPLINE
CLIENT
TIMELINE
LOCATION
[ VERIFIED BUSINESS & TECHNICAL IMPACT ]
Trial Signups
Same traffic, new funnel
Time to First Interaction
Faster Framer build
Paid Conversion
From trial to paid plan
The Architectural Challenge
Lumen was paying for traffic that bounced before finding the value proposition — a cluttered hero, a buried pricing page, and a signup form asking for a credit card too early.
The Strategic Execution
Rebuilt the site in Framer around a single above-the-fold promise, restructured pricing for scannability, moved the CTA up three sections, and shipped an A/B-tested onboarding flow that delayed the credit-card ask until after activation.
DELIVERABLE INVENTORY
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