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DISCIPLINE
CLIENT
TIMELINE
LOCATION
[ VERIFIED BUSINESS & TECHNICAL IMPACT ]
Time on Site
Vs. previous storefront
Add-to-Cart Rate
From lookbook pages
Markets Reached
New international orders in month one
The Architectural Challenge
Locally's product was strong but the site looked like every other small-batch storefront — grid of product photos, no story, no reason to linger or pay full price.
The Strategic Execution
Built an editorial-first layout borrowing from print lookbooks — full-bleed imagery, pull-quotes, generous margins — with shoppable moments woven directly into the story instead of a separate catalog page.
DELIVERABLE INVENTORY
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